If you’re a contractor, then you know that the competition for leads can be fierce. In order to get more leads and grow your business, you need to be visible to potential customers when they search for contractors online. That’s where SEO comes in.
SEO, or search engine optimization, is the process of optimizing your website and online presence so that you rank higher in search engine results pages (SERPs). The higher you rank, the more likely people are to click on your listing and visit your website. And the more website visitors you have, the more leads you’re likely to generate.
In this article we’ll show you how SEO can help you get more leads as a contractor. We’ll also provide some tips on how to optimize your website and online presence for better search engine visibility. Read on to learn more!
How SEO Can Help You Get More Leads as a Contractor
As a contractor, your ultimate goal is to get more leads so that you can grow your business. And one of the best ways to do that is by ranking high in search engine results pages (SERPs).
Think about it: when people need a contractor, they turn to Google or another search engine and type in relevant keywords. If your website appears on the first page of results—preferably in the top three listings—then there’s a good chance those searchers will click through to your site. But if your website is buried on page 10 of the results, chances are they’ll never find you.
In other words, good SEO = more visibility = more leads = more business growth. It’s really that simple.
3 Tips for Optimizing Your Website for Better Search Engine Visibility
Now that we’ve established how important SEO is for contractors, let’s take a look at some tips for optimizing your website for better search engine visibility:
1) Start with keyword research: In order to rank high in SERPs, you need to use relevant keywords throughout your website—from your titles and headings to your meta descriptions and blog posts. But before you can start using keywords effectively, you need to do some research to find out which keywords are most popular with searchers in your area. Use tools like Google AdWords Keyword Planner and Google Trends to find out which keywords are being searched most often in your area.
2) Optimize your website content: Once you’ve identified some high-traffic keywords, it’s time to start using them throughout your website content. As we mentioned above, include them in your titles and headings, as well as in the body of your text. But don’t go overboard— too many keywords will result in what’s called keyword stuffing, which will actually hurt your rankings rather than help them. A good rule of thumb is to use each keyword 2-3% of the time throughout your content.
3) Promote your content: In order for people to see your content and click through to your site, you need to promote it through social media, email marketing, and other channels. Post links to new blog posts and web pages on social media sites like Facebook and Twitter, and include links in newsletters and other email communications with potential and current customers. The more people see your content, the greater the chance someone will click through and become a lead.
By following these tips, you can optimize your website for better search engine visibility—and ultimately generate more leads for your contracting business!