How to Choose the Right Keywords for Your Contractor Website

As a contractor, you know that having a website is essential to growing your business. But did you know that how well your website ranks on search engines like Google can be just as important? That’s where SEO comes in. Search engine optimization is the process of making your website more visible on search engines like Google and Bing. And one of the most important aspects of SEO is choosing the right keywords. In this blog post, we’ll give you some tips on how to choose the right keywords for your contractor website.

1) Do your research. The first step in choosing the right keywords is to do your research. You’ll want to think about what potential customers might be searching for when they’re looking for a contractor like you. Write down a list of potential keywords, and then use a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer to get more ideas and find out which keywords are most popular.

2) Think about intent. When people are searching for contractors, they usually have a specific project in mind. So, you’ll want to choose keywords that reflect the intent of their search. For example, if someone is searching for “kitchen remodeling,” they probably have a specific project in mind and are further along in the decision-making process than someone who just searches for “contractors.”

3) Target local keywords. Another important factor to consider when choosing keywords is whether or not they are local keywords. If you’re a contractor in Los Angeles, you’ll want to include city names like “Los Angeles” or “LA” in your keywords. This will help you show up in local search results, which are often dominated by national companies.

4) Use long-tail keywords. Long-tail keywords are longer and more specific phrases that people use when they’re close to making a purchase decision. They tend to convert better than shorter, more general keywords because they indicate that the searcher is further along in the buying process. An example of a long-tail keyword for a contractor might be “kitchen remodeling Los Angeles.”


Choosing the right keywords for your contractor website is an important part of SEO (search engine optimization). By doing your research, thinking about intent, targeting local keywords, and using long-tail keywords, you can ensure that your website appears higher in search results and gets seen by potential customers who are looking for a contractor like you!

We’re going to give you all the secrets lead generation companies don’t want you to know on how to easily drive high ticket leads yourself!

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About Alex Schulko

Alex Schulko is one of America’s most successful website designers and digital marketers. He was recently awarded the top spot for website lead generation services in Madison, Wisconsin after winning multiple awards including being featured in Coatings Pro Magazine for his book Ultimate Contractor Website.

"If you're looking for a way to give your business the boost it needs, Ultimate Contractor Website is it."
Mike Day
The Concrete Underground &
Days Concrete Floors

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