As a home contractor, your website is one of your most important marketing tools. It’s often the first place potential customers will go to learn more about your business, and it’s where they’ll go to find your contact information. With that in mind, it’s important to make sure your website is up to par. Unfortunately, many home contractor websites commit some cardinal sins that can drive potential customers away. In this blog post, we’ll outline the seven deadly sins of home contractor websites and how you can avoid them.
1) Lack of Professionalism
One of the quickest ways to lose a potential customer’s interest is to have a website that looks unprofessional. Your website should look clean, polished, and organized. If it looks like it was put together in a hurry, potential customers will get the impression that you’re not serious about your business—and they’ll take their business elsewhere.
2) Outdated Content
Another surefire way to turn potential customers off is to have outdated content on your website. If the last time you updated your blog was six months ago or longer, or if the copyright date in your footer says 2018 (or earlier), visitors will get the impression that you’re not keeping up with the times—and they’ll move on to a contractor who is.
3) Lack of Contact Information
If potential customers can’t find your contact information on your website, they’re likely to give up and look for another contractor who they can easily get in touch with. Make sure your contact information is prominently displayed on every page of your site, and consider adding a contact form so visitors can reach out to you with any questions they may have.
4) Slow Loading Speeds
In today’s fast-paced world, people expect websites to load quickly—and if yours doesn’t, they’re likely to click away and find one that does. If your website takes more than a few seconds to load, consider investing in a faster hosting plan or streamlining your code to help improve loading speeds.
5) Poor Navigation
Another common issue with home contractor websites is poor navigation. If visitors can’t find what they’re looking for on your site quickly and easily, they’ll become frustrated and leave. Make sure your menus are clearly labeled and easy to understand, and consider adding a search bar so visitors can quickly find what they need without having to click through multiple pages.
6) Lack of Social Proof
As a home contractor, one of the best ways to build trust with potential customers is through social proof—that is, testimonials and reviews from past customers. If you don’t have any social proof on your website, visitors may not be convinced that you’re worth doing business with—so be sure to add testimonials and reviews from past clients somewhere on your site (preferably on the homepage).
7) Unclear Call-to-Action
Last but not least, many home contractor websites suffer from an unclear call-to-action (CTA). Your CTA should be prominently displayed on every page of your site, and it should be clear what you want visitors to do (e.g., “Call us for a free consultation,” “Schedule a free estimate,” etc.). If your CTA is buried somewhere on your site or if it’s ambiguous, visitors may not take action—which means you could be missing out on valuable leads.
Avoiding these seven deadly sins will go a long way towards making sure your home contractor website is up to par—and helping you attract more leads and close more sales as a result!